the erstfeld. innovation acceleration

masterclass

create better products

a 5-hour online masterclass to uncover customer needs and turn them into products people want.

Person 1Person 2Person 3"straight forward"     "eye-opening"     "transforming"

why erstfeld

make what matters

business model canvas

value.

dear innovator,show us a future, we want to live in.where real problems are solved by bold businesses. the bigger the problem, the better –the more value innovation can create. and the stronger your business can grow. which is where we offer our support. with methods to build better. to innovate easier.the erstfeld.


HOW IT WORKS

the ideas to action framework

a 5-hour live learning experience for you and your team.

01

the insights

identify your perfect customers, understand their needs and gather insights.

the first segment is all about your customers: who they are, what they need – and what's holding them back. through simulated interviews that will feel like conversations you will see what they see and feel what they feel. because great ideas come from insights, not from numbers.

02

the innovations

experience your customers choices, create a blue ocean and set your sails for new growth.

in this segment we will go to places, where your competition isn’t: where the problems of your customers are strong enough to spark innovations – and then find better solutions from there. because growth isn't about competing harder. it's about tackling the problems that others overlook.

03

the impacts

build a prototoype, craft the pitch and learn how to develop a full business from there.

in the final segment, your ideas become real. you'll create a prototype as well as a pitch to connect to your customers. turning ideas into impacts. also, we will show you how to build a business from there – step by step. ps: please do not forget your innovation certificate at the end.


WHAT OTHERS SAY

some happy erstfelders

"straight forward"

the method truly inspired me and my team. completely focused on content.

adel pour
vaillant group

"eye-opening"

the empathy interview was an enlightenment for me and my team.

lara scholz
ahk italy

"transforming"

we focused so much on the customer problem, that the solution appeared.

jonas rachner
2grow


BOOKING

save your seat

in this masterclass you will learn how to: ✔️ identify your perfect customer ✔️ discover deep insights ✔️ create innovative solutions (✔️ or optimize existing ones) ✔️ span a blue ocean ✔️ build a first prototype ✔️ craft a pitch ✔️ rapidly sketch a business plan and understand how to ✔️ develop a business from there. plus: you will ✔️ earn a certificate.


WHAT WE DO

we bring the tools – you do the breakthroughs

business innovation

hi, i am thomas!
i am a strategy consultant & innovation coach with 20+ years of experience in developing strategies & creating innovations that lead to transformation and growth – but my real mission is to help others to build something great.

customer success

hi, i am sven!
i am a project manager with over 25 years of experience and broad range of tools and skills from hundreds of projects. some colleagues would call me a swiss knife of project management – but my real mission is to help customers succeed.


about

why we care
about innovation

because we love good products. and the organizations that build them. the ones that make a difference – the innovators.which is why we have designed the erstfeld.to make innovation easier. supporting you to create happy customers. and ultimately, to make this world a nicer place.


Q&A's

some last questions you may have

IS ERSTFELD USEFUL FOR ME?

are you a product, marketing, or sales manager, a strategists or innovation manager, a founder or entrepeneur, or a coach or consultant, who wants to develop new products and business models or optimize existing ones?if the answer is yes, then YES, the erstfeld might be useful for you!

is erstfeld also for teams?

yes, you can bring someone from your team with you.but please note, that we calculate prices per person.if you want to join with more than 10 people, please send us an email, so that we can arrange a group price.

will i get a certificate?

yes, you will get a certificate.and we will send you the link to your certificate after you have joined the erstfeld

do i have to pay right away?

no, you don't have to pay now.we will send a transaction email with all the data you need 14 days before your erstfeld starts.

can i cancel anytime?

you can cancel your reservation until 1 week before your erstfeld starts. after that, please understand that we don't do refunds anymore.

what does erstfeld mean?

literally: the first field. which we translates as: being first in the field – as in: having the courage to move forward and innovate.the name came to us when we travelled by train through switzerland. suddenly the engine broke at a tiny train station between huge mountains.the name of the place was: erstfeld.